Without a doubt, this version of the Creative logo is my favorite!
First off, I like for its simplicity. I had to stare at the factory logo for several seconds before I realized what it was. Before I even opened the deviation and was staring at the thumb in my message center, I knew what it was and could easily identify the pieces that made it up.
Secondly, I like the obvious indications in this logo that Creative is artistic. While there were artistic indications in the dripping paint of the factory logo, the paintbrush in this logo truly drives home the idea of Creative being about art.
My only critique on this logo would be about the other side of the drafting compass. While I have not had a chance to measure both sides, the paintbrush side looks longer than the needle side. I think that the concept of precision would be intensified even further if the needle side was a few pixels longer.
First off, I like for its simplicity. I had to stare at the factory logo for several seconds before I realized what it was. Before I even opened the deviation and was staring at the thumb in my message center, I knew what it was and could easily identify the pieces that made it up.
Secondly, I like the obvious indications in this logo that Creative is artistic. While there were artistic indications in the dripping paint of the factory logo, the paintbrush in this logo truly drives home the idea of Creative being about art.
My only critique on this logo would be about the other side of the drafting compass. While I have not had a chance to measure both sides, the paintbrush side looks longer than the needle side. I think that the concept of precision would be intensified even further if the needle side was a few pixels longer.